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Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know .in our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at call you next week to hear your reaction. Thanks again for you kind words.
从11月2日的来函得悉阁下对贵饭店的整修感到满意,此消息对本公司实是一鼓励。设计行业重视声誉,客人在选择设计公司时必然会有所比较。如蒙允许,本公司欲请贵饭店作推荐人,证明有关整修的质素。未知可否让其他客户来电垂询?此外,如获允准间或联同客户前来参观贵饭店整修,定必有莫大帮助。当然,本公司会预订房间,至少留宿一晚。
如何表达在涨价前订货
Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.
We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably.
感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。
我方想告诉贵方,自下半年以来,复印机的零、部件价格一直不断增长。尽管我方尽量压低报价,但恐怕有此余地的时间不会太久。因此,建议贵方在零、部件再次涨价,并不可避免地引起成品涨价之前便向我方订货。
要求及时供货
We understand that you are the agent for the White Tiger ties. We enclose our order for 1000 dozens of the White Tiger ties. Please note that we need these goods rather urgently as Christmas is drawing near. If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable. Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before 1, December, .
获悉贵公司为“白虎牌领带”的代理商。兹附上1000打白虎牌领带订单一份。
请注意,由于 圣诞节 在即,本公司急需这批货物。如果贵公司能够及时供应时令货品,而且价格公道,我方将继续订货。
此票订单之货款,待确认贵方已于12月1日前发货之后,本公司即向贵公司开出见票即付的 信用证 。
要求代理商报价
We have read in China Daily that you are the exclusive agent for Hi-Fi Corporation of Africa and Asia. Would you please send us price-lists and catalogues of all the Hi-Fi wireless products and terms of payment. Please advise if you would grant special terms for an annual trade over 1 million . dollars. A visit of your representative would be appreciated. Perhaps he could bring the newest samples of the 999 hand phone, an item of growing interest here.
我方从《中国日报》上获知,贵公司为高保真公司在非洲和亚洲的独家代理商。
请惠送该公司所有无线通讯产品的目录、价目表及付款条件,并请告知,如果每年交易额达100万美元以上,是否可获得特别条件。
敬请贵方派代表来与我们洽谈,并携带最新999型手机样品,该产品在此地销路看好。
外贸英文函电中E-mail的写作技巧
首先,必须要标题(Heading)栏的“收件人(To)”框中输入收信人的E-mail 地址,“主题(Subject)”框的内容应简明地概括信的内容,短的可以是一个单词,如greetings;长的可以是一个名词性短语,也可以是完整句,但长度一般不超过35个字母。“主题”框的内容切忌含糊不清。像News about the meeting 这样的表达,应改为Tomorrow’s meeting canceled。一般来说,只要将位于句首的单词和专有名词的首字母大写即可。另外一种较为正规的格式可将除了少于5个字母的介词、连接词或冠词之外的每一个单词的首字母大写,如:New E-mail Address Notification。视信的内容是否重要,还可以开头加上URGENT或者FYI(For Your Information,供参考),如:URGENT:Submit your report today!
E-mail一般使用非正式的文体,因此正文(Body)前的称呼(Salutation)通常无须使用诸如“Dear Mr. John”之类的表达。在同辈的亲朋好友或同事间可以直呼其名,但对长辈或上级最好使用头衔加上姓。如:Tommy,或者Mr. Smith。
E-mail文体的另外一个特点是简单明了,便于阅读,太长的内容可以以附件的方式发出。一个段落大多仅由一到三个句子组成。信尾客套话(Complimentary close)通常也很简明。常常只须一个词,如:“Thanks”,“Best”,“Cheers”,不需要用一般信函中的“Sincerely yours”或“Best regards”,
《外贸英文函电中E-mail的`写作技巧》()。称呼和正文之间,段落之间,正文和信尾客套话之间一般空一行,开头无须空格。如:
Jimmy,
I received your memo and will discuss it with Eric on Wednesday.
Best regards,
David
在电子邮件的使用者中还流行使用一些由首字母或读音组成的缩略词,如:
d u wnt 2 go out 2nite:Do you want to go out tonight?
lol:Laughing out loud
oic:Oh, I see.
mte:My thoughts exactly.
brb:I’ll be right back.
c u 2morrow:See you tomorrow.
fanx 4 ur elp:Thanks for your help.
gr8:great
btw:By the way
imho:In my humble opinion
asap:As soon as possible.
回复 询盘 告知无货
Referring to your letter of 5 June, we very much regret that we are unable to make you an offer for the goods you demand. The reason is that the product you need has been out of stock. What’s more our manufacturers have declined orders because of shortage of raw materials.
We shall, however, file your inquiry and cable you our offers as soon as we have got supplies.
我方收到贵公司6月5日来函,但非常遗憾,我方无法对贵方所需产品报盘。其原因是,此货品在我处已经脱销。而且,由于原料短缺,生产厂家已经拒绝了我方订单。
我方已将贵方询函备案,一经有货,我方将以电报报盘。
回复 询盘 ,量大折价
We are pleased to receive your letter of 5 July and enclose our catalogue and price list. Also by separate post we are sending you the samples of our products. Our catalogue contains items and their specifications of our supplies. Through comparing our prices with those of other suppliers, you will appreciate the moderate prices of ours. For a total purchase of not less than 100,000 and not more than 200,000 American dollars, we would allow a discount of 10% and for a purchase larger than 200,000 American dollars, we would allow a 20% special discount.
很高兴收到贵公司7月5日来函。现寄上产品目录与价目表。同时另封寄去样品,请查收。
所寄产品目录包括本公司产品的品名、规格。与其他厂商的价格比较,我方的报价定会使贵方满意。
凡总定购量超过100,000美元但不足200,000美元者,我方将给予10%的折扣;凡总定购量超过200,000美元者,我方将给予20%的折扣。
如何追问买方意见
In reply to your inquiry we sent you on May 25 a copy of illustrated catalog of our electric products. As we have not heard from you since, we would like to ask whether you have had received our reply and what opinion you have on our products. We are always ready to serve you and should be grateful for your reply.
在5月25日我方对贵方询函的回函中,已寄去本公司电器产品的附图目录。因迄今尚未接到贵方的消息,特致函询问,贵方是否已收到我方回函,并征求贵方对本公司产品的意见。我方随时愿意效劳,若承蒙贵方惠赐回函,当不胜感激。
如何询问参展条件
From yesterday’s Morning Paper we have learned that you are now taking applications from exhibitors for the 2000 Canton Fair. We hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for application.
从昨天《晨报》上获悉,贵单位正在征集“20 广交会 ”的参展申请。希望贵方能将展位大孝租用展位价格、进场时间、最迟申请日期等详细情况通知我方。
Abstract: The foreign trade English letters and telegrams are the comprehensive curriculum which a goalkeeper trade practice and foreign trade English unify, has the content to be broad, the difficulty is big and usability strong and so on characteristics. After is engaged in the foreign trade work and several round teaching practice and the exploration, the author take the foreign trade English letters and telegrams curriculum characteristic as the breakthrough point, proposed in the current university this curriculum teaching exists question and solution countermeasure.
关键词:外贸英语函电 教学问题 对策
Key words:Foreign trade English letters and telegrams Teaching question Countermeasure
作为商务英语专业的主干课程之一,《外贸英语函电》综合了外贸实务和英语两方面的知识,具有很强的实践性和实用性。它既不同于普通英语,跟其他专业英语在内容和形式上也有很大差异。就内容而言,它涉及外贸实务的各个层面,包括:建立业务关系(Establish Business Relations ),询盘(Enquiry),报盘(Offer),还盘(Counter-offer),接受(Acceptance),订货(Order),签约(Contract),包装(Packing),装运(Shipment),保险(Insurance),付款(Payment),索赔(Claim)等。从培养学生的模式来讲,主要是通过介绍外贸进出口流程各环节的业务信函样例,让学生了解和掌握业务相关知识及用英语写商务信函的要求和技能。
由此可知,它虽不是纯粹的外贸实务课,但必须介绍对外贸易各环节的业务及具体做法。若教师对外贸业务不熟,术语不理解,就没法胜任教学工作。至于学生,要求具有一定的英语基础,又要对外贸知识有一定的了解。同时,要写好各类型的信函,还需具备良好的谈判技能,懂得各国的文化和国际惯例。因此,要教好这门课,教师就必须深入了解该课程的特点,目前教学中存在的问题,这样才能找到有效的对策促进更好地开展教学活动。
一、外贸英语函电的基本特征
外贸英语函电实际上就是以英语为信息载体,采用特定的格式用信件往来来开展商务活动。作为一门特殊文件,它具有书面体的语言特点,即,清晰的逻辑思路、严谨的篇章结构、规范的格式、正式而专业化的语言倾向。
1、语篇特征(Textual Features):外贸信函是用文字来传达信息,促成交易的。因此其措辞、结构和篇章安排的好坏可能就会影响一单生意的成败,而评价写作质量的一个重要因素就是篇章结构。外贸书信写作格式正规,一般说来有齐头式(BlockForm)、混合式(Modified Block Form)和缩进式(Indented Form)三种。其次是语言正式。再就是外贸实务中的各类信函写作都要遵循一定的步骤,以建立贸易关系为例,应包括以下几个步骤:告知对方你如何得知其信息;自我介绍,突出公司优势;表达与对方建立贸易关系的强烈愿望;其他相关内容;期待对方早回信。
2、语法特征(Grammatical Features):为节省彼此的时间,外贸信函句子表达要求结构简单,层次分明。但实际运用中,为使结构紧凑,较多使用长句,且通常大部分为复合句和并列句。此外,为突出商业书信语体的正式性,外贸信函还有词组结构较复杂和动词不缩写的特点。
3、词汇特征(Vocabulary Features):外贸信函一个鲜明的特点就是专业词汇(术语)多,这体现了外贸英语的“专”,这也在很大程度上加大了教师和学生在教与学两方面的难度。许多单词作为普通英语词汇使用时,学生很容易了解它们的意思,可在外贸英语函电中它们却有了不同的含义。如“offer”一词,其基本意思是“给予,提供”,但在外贸函电中却是“报盘(询价)”的意思。另外,我们会在外贸英语函电中看到“thank,appreciate”等客套用词,这正好反映了衡量外贸书信质量的7个C标准中的courtesy(礼貌)原则。
二、外贸英语函电教学中存在的问题
根据国家教育部的要求,高校要积极开展双语教学,目前中国各高校也在不同程度上开展了双语教学,很多学校还在前期设置了商务英语写作这门基础课,可外贸英语函电的教学效果差强人意,主要是因为如下的问题:
1、教材方面:目前,书店里外贸英语函电教材五花八门,仔细一看,会发现内容大致相似,且都有那么一些缺陷,其中存在的一个共同问题是大多数内容较陈旧,有些甚至是搬用一二十年前的出版物,根本不适合21世纪外贸的新形势。其次,很多教材的编撰者是英语老师,但却不是外贸科班,语法不会出错,可表达太书生气,不地道,既不符合外贸要求,又与外贸实际操作脱节。
2、教师方面:外贸英语函电这门课程的特点决定教师一要具备普通英语写作教学能力,二要精通外贸业务。目前能兼有这两点的教师是凤毛麟角。大多数高校的函电教师要么来自英语教师队伍,语言教学经验丰富,但外贸专业知识缺乏;要么是来自国贸教师队伍,他们虽然熟悉外贸业务并有一定专业英语阅读能力,也许还有外贸实践经历,可他们不了解语言教学规律。这就导致课堂教学各有侧重:长于专业的教师大讲外贸知识,把函电课当国际贸易导论课来上;长于语言的教师则是像教英语精读一样细讲词句,把外贸实务知识很机械地灌输给学生。因此,使得课堂气氛沉闷,内容单调,没能体现函电实用的特点。
教师方面另一个突出问题就是教学方法的单一和陈旧。现阶段仍有很多老师认为,学生只要把普通英语学好,外贸函电英语就能迎刃而解,结果套用英语精读的教学模式,把函电变成另一门英语精读课,过于重视语言形式而忽略了课程的交际功能。至于那些长于外贸的老师因不熟悉语言教学的内在规律,讲不清语法、用词、格式和篇章结构,所以又难以教会学生有效地处理业务函电。
3、学生方面:外贸英语函电是英语写作和外贸业务知识相结合的一门综合性课程。众所周知,英语写作进步难、见效慢,再加上专业性很强的外贸内容,学生适应外贸英语函电的学习需要时间。尤其是那些英语基础差、写作功底不扎实的学生,更是难以招架。
反映在学生身上的另一个问题是学习积极性渐退。因为函电课程实用性强,学生一开始往往兴趣浓厚、信心满怀,希望在短期内既能提高英语写作能力,又能获得实用性很强的外贸知识,但由于以上谈到的教材和教师方面的问题,学生慢慢就会感到乏味,学习积极性自然就会大大受挫。
三、解决对策
1、笔者一知道要承担这门课程教学任务,就买了一些外贸函电的书籍,其中有全英文的,也有中文的,然后把它们和学校发的教材进行对比分析,以贸易流程为主线按课题选用教材和其他书籍的精华内容并做成PPT。同时,除了教授这些文字的内容,也注意与他们分享笔者在以前外贸工作中的经验,引导他们留意英语水平和外贸知识之外的东西,如人际交往技巧,说话的艺术,或者是在外贸实务操作中对可能出现的问题的预防和解决技巧以及中西文化差异等。
2、运用双语教学,注意英文版的外贸知识在课堂上对学生的渗透,这在某种程度上不仅有助他们记忆外贸术语,也一定程度上对他们英语表达能力的提高有帮助。
3、充分运用多媒体。这不但增加了课堂的信息量,同时通过更直观的呈现形式,并用一些熟悉的日常情景进行类比,加上案例教学法,大大提高了学生学习的积极性。如在讲授建立贸易关系的信函写作要注意的问题时,笔者把它跟我们平时逛街买东西进行类比。我们精心选合意的商店,然后细心挑想买的东西,再耐心谈价,直到最后双方愿意,我们就把东西买下来。这是一个简单的日常生活经历,学生有亲身体会,可把这放大来看,其实就是一桩生意。我们逛街选店挑商品,其实就是在准备与人建立一种贸易关系。我们会浏览很多家店面,在此过程中,我们会注意自己说话的口气、问价的方法(哪怕不买也不会令人反感)、态度的诚恳以及其他的一些细节。那么,为了建立贸易关系的外贸英语函电的写作注意点就显而易见了:首先我们应审慎地挑选合作伙伴。然后在选中了后,要细心、耐心有礼貌地通过信件与对方交流,获取自己所要的信息,最后达到找到可信贸易伙伴的目的。运用这样的比较教学,学生对于外贸的陌生感会降低,会觉得它更容易接近,从而会激发他们学习的主动性。
4、注重知识的更新,尽力创造给学生实训和实践的机会。外贸函电主要是通过E-mail交流,笔者通过从事外贸工作的朋友得到一些公司实际业务信函作为教学资料。利用实训室的教学系统软件,让学生在该系统上模拟外贸各环节函电的写作和各种单据的制作,全面了解外贸流程,更加系统地理解外贸专业知识,也熟悉电子商务的运作方式。在此基础上,通过各种渠道给学生找实践的机会,也鼓励学生寒暑假去实习,一旦有了临场的体验,学生对课程的学习目标会更明确,兴趣也会更浓厚。
5、为了更好地引导学生,教师必须是双师型教师。为了确保教师的业务水平能够及时更新,学校应当鼓励教师定期到企业去参与实际外贸运作,提高经验储备,增加感性认识。对于教师自身,还应该不断提高英语教学水平,通过书本、实践、和向经验丰富的专家及外贸在职人员学习,了解和掌握商务活动中每个环节的发展和变化,将各种有效信息融会在函电教学中,带给学生最新、最实用的信息。笔者在教学过程中就运用现代教育技术和虚拟现实技术,把学生进行角色分配,通过建立虚拟企业、虚拟产品、虚拟项目等仿真情境,优化教学过程,从而丰富教学内容,提高教学质量和效率。
综上所述,笔者以为作为外贸英语函电的教师要加强专业知识的提高,并不断学习和探索行之有效的教学方法,使课堂生动起来,激发学生的学习兴趣和热情,为外贸行业培养出实用的人才。
参考文献:
[1] 徐有志.英语问题教程[M].湖南:高等教育出版社,2005.
[2] 诸葛霖.外贸英文书信 [M].北京:对外经济贸易大学出版社,2003.
[3] 徐静珍.国际贸易实务[M]. 辽宁:东北财经大学出版社,2007.
同意修改付款条件
Dear Sir or Madam:
We thank you for your letter dated 6 June and are pleased to acknowledge your order No. 463 of the same date for ceramic tiles.
The modified terms of payment you propose are quite acceptable and a telex has been dispatched to you to this effect.
All the items in your order can be supplied from stock and will be packed and shipped immediately upon the remittance by telegraphic transfer being received.
The following documents will be air mailed to you immediately after shipment is made:
1. Bill of lading in duplicate
2. Invoice, FOB Shanghai in triplicate
3. Guarantee of quality
We will, of course, notify you by telex as soon as your order is shipped.
You can rely on us to give prompt attention to this and any future orders you may place with us.
Yours sincerely,
Hillary
就要求以承兑交单付款作答复
Thank you for your request for a trial delivery of ceramic resistors but regret to say that we cannot agree to your proposal.
As an exception, the best we can do for the trial delivery is to offer you direct payment at sight terms.
If you accept our proposal, you run very little risk, since our brand products are well known for the quality, attractive design and reasonable price. Our lines sell very well all over the world and have done so for the last 30 years. We do not think you will have any difficulty in achieving a satisfactory performance with this item.
If you find our proposal acceptable, please let us know and we can then expedite the transaction.
要求开立信用状
This is in regards to your order for 5,000widgets and our sales confirmation No. 341. We would like to remind you that the delivery date is approaching and we have not yet received the covering letter of credit.
We would be grateful if you would expedite the establishment of the L/C so that we can ship the order on time. In order to avoid any further delay, please make sure that the L/C instructions are in precise accordance with the terms of the contract.
We look forward to receiving your response at an early date.
修改信用状
Your letter of credit issued by the Royal Bank of Canada has arrived.
Upon further examination, we have found that transshipment and partial shipment are not allowed.
As direct sailings to Portugal are infrequent, we have to transshipment may be necessary. With regard to partial shipment, it would speed matters up if we have in stock instead of waiting for the whole shipment to be completed.
With this in mind, I send you a letter today asking for the letter of credit to be amended to read “part shipment and transshipment allowed”.
I trust this amendment will meet your approval and you will send e-mail to us that effect without delay.
延长信用状期限
Thank you for your letter of credit covering your order for 10,000 widgets.
We regret to say that, owing to a delay on the part of our suppliers, we will not be able to get the shipment ready before the end of this month. We faxed you earlier today to that effect.
We expect that the consignment will be ready for shipment in the early part of August. We are arranging to ship it on the Great Wall-sailing from Shanghai on 7 August.
We are looking forward to receiving your faxed extension to the letter of credit so that we can effect shipment of the goods.
We send our sincere apologies for the delay and trust that it will not inconvenience you.
请示提供信用资料
Thank you for you interest in our products. We hope the samples we sent you on 5 February were up to your expectations.
We would like to sort out the credit formalities as soon as possible possible so that we can begin trading. Could you provide us that we can begin trading. Could you provide us with the requisite financial information so that we can open your new account immediately?
Please include a recent financial statement, the name of your bank and references,together with any other relevant credit details. The information you provide will, of course, be held in the strictest confidence.
We look forward to a long and prosperous relationship with your company.
拒绝赊销
Thank you for your order No. 6565 dated 1 July for 100widgets.
I regret to say that our records show that we do not have sufficient letter of credit. We can fulfill your order only upon the receipt of a confirmed, irrevocable letter of credit.
We are sorry for the delay and await your instructions.
【关键词】外贸英语函电;国际贸易;作用
随着经济和信息技术的快速发展,外贸英语函电已成为国际贸易中不可缺少的部分,它不仅改变了企业本身的生产,经营,管理,而且对传统的贸易方式带来冲击。其最明显的标志就是增加了贸易机会,降低企业成本,提高贸易效率。所以商务英语函电在经济全球化和全球信息化过程中得到迅猛发展,而其本身的发展又极大地推动了对外贸易的发展。
一、概述
1.国际贸易。国际贸易(International Trade)是指不同国家(和/或地区)之间的商品和劳务的交换活动。国际贸易是商品和劳务的国际转移。国际贸易也叫世界贸易。国际贸易由进口贸易(Import Trade)和出口贸易(Export Trade)两部分组成,故有时也称为进出口贸易。国际贸易不但可以把发达国家互相联系起来,也可以把生产发展水平低的国家以及地区加入到交换领域,使这些国家和民族的劳动产品日益具有商品以及交换价值的性质,带动他们的发展。进行对外贸易活动就可以参与国际分工,节约社会劳动,使各国的资源得到最充分的利用,加速社会扩大再生产,保证社会再生产顺利进行。按照货物移动方向可以分为进口贸易、出口贸易、净出口与净进口贸易等;按照运输方式可以分为陆运贸易、空运贸易、海运贸易等;按照交易对象可以分为直接贸易、间接贸易与转口贸易。
2.外贸英语函电。外贸英语函电是对外贸易中交流的主要途径之一。是以英语为载体而进行的函电往来,主要应用电报、电传、信函、传真、电子邮件等通讯方式。商务英语函电包括:商洽函、询问函、答复函、请求函、告知函、联系函。它是公司之间联系顾客的工具,在对外贸易中发挥着沟通买卖双方的媒介作用;它涉及的业务包括建立业务关系、询盘、发盘、还盘、接受、执行订单、装运、保险、付款、索赔等。商务函电的公函,其写作格式有多种风格,有专业式、简洁式和庄重式。格式自由化主要体现在信头、呼语和信内地址等方面。贸易双方业务联系越来越多,彼此间的了解与沟通日益深入,这也是函电存在的原因。
二、外贸英语函电在国际贸易中作用
1、提高国际贸易的工作效率、降低成本。传统国际贸易的通讯方式中,信函和电报都是以纸文件传送信息,这样就造成了有大量相关资料和单据需要整理,分类和存档的繁琐过程。等待客户回复的时间漫长,这样使得工作效率非常低,耗时耗力。现代商务函电的使用,使纸文件逐渐减少,工作量变小,工作变得比较简单,相关的信息可以通过商务函电快速地传送给客户或合作伙伴;同时为企业降低了成本,尤其在外贸企业不断发展壮大的当今社会,企业管理成本降低的幅度就愈加明显。
4、加快实现贸易的全球化的进程。传统的贸易通讯方式是个比较繁琐的过程,有时还需要贸易双方反复进行多次的面对面的洽谈和信息交流,而国际贸易的进行很大程度上受到贸易双方地理位置等客观条件的限制。由于受到空间和时间的限制,贸易活动过程显得尤其复杂,而且成本费用很高,速度也很缓慢,安全问题也不能保障,数据很容易丢失或者毁坏。现代商务英语函电的迅速发展,为企业提供了进入国际市场的快捷通讯工具。外贸企业从此没有了时间和空间等因素的限工作变得比较简单,相关的信息可以通过商务函电快速地传送给客户或合作伙伴;同时为企业降低了成本,尤其在外贸企业不断发展壮大的当今社会,企业管理成本降低的幅度就愈加明显。
Thank you for your business. You arecurrently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part. We are currently compiling a new edition of the directory which willbe published in April new edition will be expanded to include major manufacturers of plumbing equipment in the European Community. For proper coverage in the directory, you ought to appear in more than one category. If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price. You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades. Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business.
衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的刊物,在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南,新版会罗列欧洲贡同体的主要铅管业制造商。为达到出色的宣传效果,贵公司宜考虑在不同类别刊登广告。如蒙惠顾,除首个广告外,其余类别的广告将可获半价优惠。该指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格,连同广告费用一并寄回。专此盼候佳音。
I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting.
外贸函电:如何用英文写订单
1.文体介绍
订货(order)是买方为要求供应具体数量的货物而提出的一种要求,此时,交易双方之间的陌生感已消除,可以说已经度过了接触障碍和难关。
写定货信时应注意以下几点:
(1)开头就直接说明订购的意图。
(2)订货信一般应包括:商品的名称、品质、数量、包装、价格条件、支付条件以及需要对方提供的单据等。
(3)内容必须准确、清楚。不论是商品的`价格还是商品的规格都应做到准确无误,否则会带来不必要的损失与麻烦。
卖方收到订货电子邮件后必须进行确认。如果卖方无法提供买方所需要的货物,则最好介绍一些合适的替代品;如果买方所需货物的价格和规格发生了变化,卖方则提出还价并劝买方接受,但要注意:写拒绝接受订货的信时,必须非常谨慎,应为日后有可能的交易留下余地。
2.实用范例
(1)
Subject: An order
Gentlemen:
The price quotes contained in your E-mail of May 20, gained favorable attention with us.
We would like to order the following items consisting of various colors, patterns and assortments:
Large dozen
Medium 4000 dozen
Small 2000 dozen
As the sales season is approaching, the total order quantity should be shipped in July. At that time an irrevocable L/C for the total purchase value will be opened.
Please confirm the order and E-mail a shipping schedule.
Sincerely,
Xxx
主题:订货
先生们:
5月20日电子邮件报价深受欢迎,
我拟选各种颜色、式样、品种的衬衫如下:
大号 2000打
中号 4000打
小号 2000打
售季将至,全部货物应于7月登轮。届时全额不可撤销信用证将予以开出。请确认订货,用电子邮件告知装运时间表。
真诚的,xxx
(2)
Subject: Out of Stock
Dear Sir,
We thank you for your Order received this morning for 8000 dozen cotton shirts, but regret to have to disappoint you.
At present we have no stock of shirts in the size required and do not expect further deliveries for at least another five weeks. Before then you may have been to obtain the shirts elsewhere, but if not we will notify you immediately our new stocks come in.
Yours faithfully,
外贸函电的规范与否直接影响到客户对公司的印象,对于外贸人员来说,每天写外贸函电,回复函电。你的函电是否规范呢? 把直接的函电于下文对照看看。。。
说明涨价原因
Enclosed is our new price list which will come into effect the end of this month. You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. The explanation for our increased prices stems from the fact that we are now paying 10% more for our raw materials than we were paying last year, along with some of our subcontractors having raised their prices as much as 15%.
As you know, we take great pride in our product an dare proud of the reputation for quality and dependability we have built over 15years. We will not compromise that reputation because of raising costs. We have, therefore, decided to raise the price of some of our products.
We hope you will understand our position and look forward to your cooperation.
With best regards,
说服买家涨价之前下单
This is regarding our quotation dated 2 November, and our mail offer dated 8 November concerning the supply of widgets(小机具).We are prepared to keep our offer open until the end of this month.
For your information, the market is firm and growing. There is very little likelihood of any significant change in the visible future. As this product is in great demand and the supply is limited, to secure your order, we would recommend that you accept this offer without delay.
对价格作出让步
Thank you for your mail. We are disappointed to hear that our price for your required product is too high for your acceptance. You mentioned that Japanese goods are being offered to you at a price approximately 8% lower than our quote.
We accept your position, but we are of the opinion that the quality of the other makes does not measure up to that of our products. Although we are keen to do business with you, we regret that we cannot accept your counter offer.
We do want to try and work with you, and meet your request, but the best we can do is to reduce our previous quotation by 3%.We hope that this will meet your approval.
We look forward to hearing from you.
答复在30日有效期的信用状付款的建议
Thank you for your order of 500b/w TV sets by your letter dated 17 July.
We have considered your proposal to pay by a 30-day letter of credit. We do not usually accept time credit; however, in view of our long and mutually beneficial relationship, we are willing to make an exception this time.
I must stress that this departure from our usual practice relates to this transaction only. This one-time accommodation does not set a precedent for future transactions.
I am enclosing our sales contract covering the order. I would be grateful if you would follow the usual procedure.
答复直接付款的要求
Thank you for your letter dated 2 October requesting payment against documents for contracts and 483.
We are pleased to say that we agree to your request. We wish, however, to make it clear that in our future transactions, involved for each transaction is less than US$5,000 or the equivalent in Renminbi. Should the amount exceed that figure, payment by letter of credit will be required.
We would like to say that this exception is allowed only in light of our long and mutually beneficial association.
询盘 并邀请访问
We had your enclosed drawings of 5 types of machines in your letter Feb. 2, . Would you please inform us by return of the price, discounts, terms of payment and the time when you can deliver them. If your quotations are suitable and the quality proves good, we’ll be pleased to invite your representative over for detailed discussion.
我方收到贵方2月2日函及随函所附有关5种机械的图纸。
请函报有关机械的价格、折扣、付款方式及最早的交货时间。
如果报价合理并能证明质量优秀,我方将邀请贵方的代表过来详谈。
如何索要产品目录
We get your name and address from your local Chamber of are an importer of plastic products and we would appreciate it if you would send us your catalogue in the new year.
我方从贵公司的商会获知你们的名称与地址。
本公司经营塑料制品的进口业务,希望能够得到贵公司明年的产品目录。
根据广告询价
Seeing your ad in“Family Life” we become interested in your silver wares of court styles. Please quote us for the supply of the items listed on the enclosed query form and give your prices . Shanghai. It would be appreciated if you include your earliest delivery date, terms of payment, and discounts for regular purchases.
我们看过贵公司登在《家庭生活》杂志上的广告,对你们的宫廷银器颇感兴趣。
请贵方按随函附表所列产品提供“.上海”报价,最好包括最快交货日期、付款条件及所能提供的定期购货折价。
承使馆推荐询价
We learn from the our Embassy that you are producing for export hand-made shoes and gloves in natural leather. There is a steady demand here for high-class goods of this type, especially in unique designs. Will you please send us your catalog, export prices and terms of payment, together with any samples you would like to let us examine.
从我国大使馆获悉贵公司制造并出口天然皮革材料的鞋类及手套。
我国有对此类高级产品稳定需求的市场,特别需要样式新颖的产品。请惠送贵公司的产品目录、出口价格、付款条件及所能提供的样品为荷。
按样品询价
We have a large demand for the supply of 50,000 meters brown serge, whose sample is enclosed to show you the shade and quality we require. Please send your samples corresponding to our samples with the most reasonable price . Singapore if you can supply within three months from now.
本公司需要5万公尺棕色斜纹布的大量供货。现随函附送我方所需货物的样品,以示其色调及品质。
若贵公司能在3个月内供货,请送供货样品,并提供新加坡港.最合理的报价。
按产品图片询盘
In your letter of December 3, 2000, we got your enclosed price list and catalogue, we found that one of your goods is to our satisfaction, so we are now post its picture back to you. Would you please inform us in detail its price, terms of payment and terms of shipment. We hope you would quote us the most reasonable price. As we have a large population here, if the goods are sold well, we are sure to place regular orders with you.
收到贵方2000年12月3日函及所附价目单和产品目录。我方看中其中的一种产品,现将其图片寄还。
请祥报该产品的价格、付款方式及装运条件。希望得到贵方最合理的报价。我国人口众多,如果销路好,我方一定会成为贵方的稳定订户。
外贸函电
外贸函电是一种商务信件,英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一,然而,能写好外贸函电的外贸业务员却不多,为了有助于大家写好外贸函电,本文总结了几个经典外贸函电范文,可供参考。 外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件,但在信息化高度发达的今天,该信件并不局限于纸质信件,也可以是电子邮件、传真或MSN。
外贸函电最常用的内容:建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。
外贸函电基本要求:主题明确,内容简洁,语言精炼,表述完整。
外贸函电的格式:有固定的语言、习惯用法和常用句型。
外贸函电的.语气:各部分语气。开发信、询盘回复一般要客气,表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。
范文:
一、如何表达在涨价前订货
我方想告诉贵方,自下半年以来,复印机的零、部件价格一直不断增长。尽管我方尽量压低报价,但恐怕有此余地的时间不会太久。因此,建议贵方在零、部件再次涨价,()并不可避免地引起成品涨价之前便向我方订货。
二、要求及时供货
请注意,由于圣诞节在即,本公司急需这批货物。如果贵公司能够及时供应时令货品,而且价格公道,我方将继续订货。
此票订单之货款,待确认贵方已于12月1日前发货之后,本公司即向贵公司开出见票即付的信用证。
三、回复询盘告知无货
Referring to your letter of 5 June, we very much regret that we are unable to make you an offer for the goods you demand. The reason is that the product you need has been out of stock. What's more our manufacturers have declined orders because of shortage of raw materials.
四、如何追问买方意见
五、如何询问参展条件
From yesterday's Morning Paper we have learned that you are now taking applications from exhibitors for the 2000 Canton Fair. We hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for application.
从昨天《晨报》上获悉,贵单位正在征集“20广交会”的参展申请。希望贵方能将展位大孝租用展位价格、进场时间、最迟申请日期等详细情况通知我方。
六、如何索要产品目录
七、按样品询价
We have a large demand for the supply of 50,000 meters brown serge, whose * enclosed to show you the shade and quality we require. Please send your * corresponding to our * with the most reasonable price . Singapore if you can supply within three months from now.
要求按现金提货方式装运订货
Thank you for your order dated 28 April for 40 widgets. We would like to arrange for immediate shipment. Unfortunately, we do not have sufficient credit information to offer you open account terms at this time. Would it be acceptable to ship this order cash on delivery?
If you wish to receive open account terms for your next order, please provide us with the standard financial statement and bank reference. This information will be held in the strictest confidence.
延迟付款
Thank you for your letter dated 24 March. We are very sorry to hear about your company’s current financial problems.
We have considered your request to delay payment of your outstanding balance of US$ until 1 May of this year. We are happy to tell you that we can agree to your proposal.
We must add, however, that this preferential treatment is being given only because of your current circumstances. It cannot be taken as a precedent for our future commercial relationship.
We wish you better times ahead.
确认供货
As a result of our recent exchange of information, we have a strong interest to work with your proposal.
Please see the following terms and conditions as a confirmation of the start of our business relationship.
Product Name:
Spec. Number:
Quantity:
Price:
Packing:
Payment:
We hope that this first transaction will come to a successful conclusion for both of us. We look forward to continuing a mutually beneficial trade between our companies.
说明价格调整原因
I enclose our new price list , which will come into effect ,from the end of this month. You will see that we have increased our prices on most models. We have ,however , refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices. We are paying % more for our raw materials than we were paying last year. Some of our subcontrac tors have raised their by as much as %. As you know , we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last years. We will not compromise that reputation because of rising costs. We hope, therefore decided to raise the price of some of our machines. We hope you will understand our position and look forward to your orders.
现谨附上本公司新价格表,新价格将于本月底生效。除了存货充裕的商品外,其余大部分货品均已调升价格。是次调整原因是原材料价格升幅上涨%□,一些承包商的价格调升到%。 过去年,本公司生产的机器品质优良性能可靠。今为确保产品质量,唯有稍为调整价格。上述情况,还望考虑。愿能与贵公司保持紧密合作。
回复感谢信
We greatly appreciate your letter describing the assistance you received in solving your air-conditioning problems. We are now in our fifty year of operation, and we receive many letters like your indicating a high level of customer satisfaction with our installation. We are pleased that our technical staff assisted you so capably. We would like you to know that it you need to contact us at any time in the future. Our engineers will be equally responsive to your request for assistance. If we can be of service to you again, please let us know. Thank you again for your very kind letter.
承蒙来信赞扬本公司提供的空调维修工程服务,欣喜不已。五年前开业至今,屡获客户来函嘉奖,本公司荣幸之至。欣悉贵公司识技术人员的服务,他日苛有任何需要,亦请与本公司联络,本公司定当提供优秀技师,竭诚效劳。在此谨再衷心感谢贵公司的赞赏,并请继续保持联络。
请客户征询其它公司
Thank you for your enquiry of May concerning silk blouses. We regret to say that we do not manufacture clothing to your own designs to the highest European standards: Swan Textiles corporation The industrial zone Shekou We supply the factor with all their silk materials, I enclose a swatch of our stock materials for your examination. Should you desire any of these samples made up into finished products , we can supply the swan factory with them. We hope that this will be of help to you and wish you every success in your business dealings.
谢谢月月日来函查询关于纡绸罩衫的事宜。 本公司只生产纡绸布料,供应纺织品批发商和制造厂家,并没有制造成衣,因而未能接受贵公司订货,谨致万分歉意然而,本公司乐意推荐本地一家生产优质男装的工厂,相信可按贵公司设计的款式制造符合欧洲最高标准的服装:蛇口工业区天鹅纺织品公司。 该厂的丝绸布料全由本公司供应,随函了什样本以供查阅,如贵公司认为适合,本公司乐意负责供应所需布料。愿上资料对贵公司有所帮助。 谨祝生意兴隆,事事顺达。
改善服务
Thank you for your letter of January. I apologize for the delivery problems you had with us last month. I have had a meeting with our production and shipping managers to work out a better system for handling your account .We know we made a mistake on your last order . Although we replaced it for you. we want to make sure it does not happen again. We have devised the enclosed checklist to use for each of your future order. It includes your firm's particular specifications, packing requirements and marking instructions. I believe can service your company better and help you operations run more smoothly with this safeguard. Please contact us if there are any additional points you would like us to include.
感谢月日来信。对上月贵公司更换所需货品,唯恐类似事件再发生,本公司生产运输和出口部经理已商议制订更有效方法处理贵公司事务,并为此特别设计清单。 随信奉上该清单,供贵公司今后订货之用。当中包括特殊规格包装要求和樗说明等栏目,相信此举有助本公司提供更佳服务,促进双方合作。如欲增设任何栏目于该清单上,恳求惠示。
拒绝客户的要求
Thank you for your enquity of are always pleased to hear from a valued regret to say that we cannot agree to your request for technical information regarding our software security fact is,that most of our competitors also keep such information private and sincerely hope that this does not inconvenience you in any there is any other way in which we can help. do not hesitte to contact us again.
月日信收悉,谨此致谢。 来信要求本公司提供有关软件保密系统的技术资料,但鉴于同行向来视该等资料为机密文件,本公司亦不便透露,尚祈见谅。我真诚地希望这样不会对贵公司造成不便。如需本公司协助其他事宜,欢迎随时赐顾垂询。 祝业务蒸蒸日上!
应付难办的客户
We have been doing business together for a long time and we value our relationship of late, we have not been able to provide the kind of service we both want. The problem is that your purchasing department is changing orders after they have been placed. This has led to confusion and frustration for both of our companies. In several instances. you have returned goods that were originally ordered. To solve the problem , I propose that on receipt of an order, our sales staff contact you to verify it. If you decide on any changes, we will amend the order and fax you a copy so that you can check it. I trust this system will cut down on delays and errors, and allow our operations to run smoothly.
承蒙多年惠顾,本公司感激万分。然近来合作出现问题,令服务水准未能符合对方要求,本公司为此提忧不已。 贵公司采部发出定单后,再三更改内容;更有甚者,屡次退回订购之货品,导致了双方公司工作中的混乱和困惑。为避免问题日趋严重,特此在接到定单后,由本公司销售人员与贵公司复核。若需作出改支,本公司把定单修改后电传副本,供贵公司查核。 盼望上述办法经受减少延误,促进双方业务发展。
祝贺新公司成立
It has just come to our attention that you have lately opened your new European headquarters in Brussels. Congratulations on your bold venture. As you know , our companies have had a long business association in the UK. We look forward to collaborating with you in your European venture. Please let us know if we can be of any assistance to you. We will be delighted to help. We wish you the very best of luck and a prosperous future
非正式的预约要求
Could we meet some time this month to discuss the hypermarket proposal? We want to make decision by the beginning of next month. We would very much like to hear your thoughts before we make any definite plans. Could you choose a venue for the meeting? I can fly to London any time, Perhaps you would prefer Lyon or Paris? I leave it to you to choose. I look forward to seeing you again.
您好!未知能否于本月会面,商谈有关特大自助市场的建议呢?我们准备于下月初作出最后决定。在未订下明确计划之前,希望能咨询的意见。敢问能否选定会面地点?在伦敦巴黎或里昂商谈都可以,悉随尊便。 期待与您见面。
物色代理商
Our company manufactures a range of printing presses that are used successfully by companies in over countries. A product specification brochure is enclosed. We are considering expanding our products to new markets and we would appreciate you assistance. In particular , we would like to identify the best agents who are currently serving the printing industryin your region. We are looking for organizations which conduct their business in a truly professional manner. They must be fully conversant with thetechnical side of the printing industry and have a comprehensive understanding of all the features of the lines they represent. We would be very grateful if you could take a few moments to send us the names of three or four organizations that match our shall then contact them to explore the possibility of establishing a mutually acceptable business relationship. Thank you very much for your time and consideration in this matter.
本公司生产的一系列印刷机,获二十多个国家的公司采用。随函附上产品规格说明书,谨供参考。 现为该产品开拓新市场,希望得知贵地区从事印刷工业的代理商资料。如蒙贵公司协助,将不胜感激。如能拨冗寄来数个符合上述要求代理商商号,则感激不尽。本公司将与其联系,研究能否建立互惠互利折业务关系。 右蒙惠告,不胜感荷!
欢迎新代理商
I would like to welcome you to our organization. We are very pleased to have you on our ream. I know that you will be equally proud of our products. Our European sales Representative, Antoine Gerin , will be in touch with you at regular intervals. Please feel to call him any time you have a problem, If I can regular intervals. Please feel free to call him any time you have a problem. If I can ever be of service, please call me. I am planning a trip to France next month, and I am looking forward to meeting you. In the meantime, the best of luck with our product line.
欢迎加入本公司成为我们的一分子。相信您也会以本公司的产品为荣。欧洲销售代理安东尼・格林会定期与联络,遇有问题可与他商讨。若有其他需要,欢迎向我提出。 下月我将赴法国一游,期望能与您会面。谨祝产品销量节节上升。
要求约见
Would you be interested in stocking a radical new departure in laptop computers? I would very much like to brief you on this great innovation. Could we make an appointment? The machine is the same size as most laptops but comes with some totally new features. The retail price will undercut its nearest competitor by at least %.I shall be in the UK from September to October. If you would like to know more, just fax or telex me.
贵公司有没有考虑配置最新型号的手提电脑?本公司诚意推介该崭新产品,盼能预约时间作一介绍。 该电脑体积和同类电脑相仿,但配备多项先进功能。其零售价较同类产品便宜%以上。本人将于月日至月日逗留英国。如蒙拨冗了解该产品资料,烦请函复。
拒绝约见
Thank you for your letter of July regarding your new laptop computer. I regret to say that we cannot agree to your request for an appointment. We currently have the sole agency for another computer company, Under the terms of the contract , We are barred from stocking any other company's products. The sole agency comes under review in six months' time . Contact us then and we may be able to consider your new product.
月日有关新型号手提电脑函收悉。 本公司暂未能安排会面,深感歉意。现时正为另一家电脑公司提任独家代理,根据合约条款,不得销售别家电脑公司的产品。该代理权将于六个月后期满。届时烦请再作联系,共商贵产品代理事宜。
同意约见
Thank you for your letter of September. I note that you will bein the UK during the whole of November. We are quite interested by the fashion knitwear illustrated in yourcatalogue. As a fashion Chain. We might consider having some of our own designs manufactured in China. Please let me know when you would like to call on us. The week beginning November would suit me best. I look forward to meeting you and discussing this matter.
感谢月日的来信。欣闻阁下将于月逗留伦敦一个月,望到时能拨冗相会。本公司对贵公司商品目录中的针织时装深感兴趣。现正研究设计款式,在中国制造后寄本公司时装连锁店发售。 如能于月日或其后数天抽空来访,当感激不尽。 期待与您会面,商讨有关事宜。
Mr/Ms,
Mr John Green, our General Manager, will be in Paris from
June 2 to 7 and would like to come and see you, say, on
June 3 at . about the opening of a sample room there.
Please let us know if the time is convenient for you. If
not, what time you would suggest.
Yours faithfully
尊敬的先生/小姐
我们的总经理约翰格林将于六月2日到7日在巴黎,有关在那开样
品房的事宜,他会于 六月3日下午2:00点拜访您。
请告知这个时间对您是否方便。如不方便,请建议具体时间。
您诚挚的
Dear Mr/Ms,
Thank you for your letter informing us of Mr. Green's
visit during June 2-7. Unfortunately, Mr. Edwards, our
manager, is now in Cairo and will not be back until the
second half of June. He would, however, be pleased to
see Mr. Green any time after his return.
谢谢来函告知我方六月2-7日格林先生的来访。不巧,我们的
总经理艾得华先生现正在巴黎,到六月中旬才能回来。但他回
来后愿意在任何时间会见格林先生。
希望收到您的来信。
Mr Jack Baron, our personnel director, has asked me
to acknowledge your application for the post of
accountant and to ask you to come to see him on
Friday afternoon, 5th july, at half past two.
I will appreciate your letting me know whether you will
be able to come.
杰克巴伦先生,我们的人事主任,让我向你申请会计职位表示
感谢,并请你于7月5日星期五的下午两点半来见他。
是否能来,请告知,多谢。
Thank you for your letter of yesterday inviting me to
come for an interview on Friday afternoon, 5th
July, at 2:30. I shall be happy to be there as requested
and will bring my diploma and other papers with me.
谢谢昨日来信通知我面试,我将于要求的7月5日,周五下午两
点半到达,并带去我的证书及其它书面材料。
你诚挚的
【关键词】外贸函电 现状 问题 改革
自2001年我国加入世界贸易组织以来,我国对外贸易增长强劲,增速明显高于全球的平均增速,2013年我国超越美国成为第一货物贸易大国。2014年“一带一路”战略的提出为我国外贸的发展提供了新的战略机遇期。外贸人才的整体需求将进一步扩大,对外贸人才的要求也将进一步提升。外贸函电作为外语外贸类专业的核心课程,是毕业生从事外贸工作的重要工具,也是外贸从业能力的核心内容。因此,高职院校外贸函电课程也应进行新的改革探索以适应新的形势和要求。
一、外贸函电课程性质及定位
外贸函电是外贸业务中涉及的各种函件、电子邮件、传真等的总称,是外贸业务中客户双方相互沟通交流的主要方式。该课程旨在培养学生在外贸业务中与客户进行英文书面沟通的能力,恰当处理进出口业务中往来函电的能力,帮助学生为毕业后将要从事的外贸工作打下良好的基础。
二、外贸函电教学现状及问题
外贸函电课程的特点要求从事教学的老师不仅较高的英语语言能力还要有丰富的国际贸易知识。但是现在大部分老师来自英语教育专业,缺乏外贸实践工作经验,课堂教学和实际操作容易脱节。国际贸易专业的老师来教授此课程往往无法把握英语语言教学的规律,尤其是写作课堂教学技巧,容易出现重专业知识轻写作技能训练的局面。
外贸函电课程要求学生具有较好的英语语言基础和国际贸易知识。当前高职学生英语水平参差不齐,差异性较大。外贸类专业学生掌握国际贸易知识较扎实,但英语水平参差不齐,整体较薄弱,需要他们更好地发挥主观能动性来提升英语语言能力以达到课程的要求。外语类专业学生具有较好的语言基本功,但是国际贸易知识学习不够系统全面,因此需要他们课下多查阅相关资料以弥补专业知识上的不足。
目前外贸函电教材种类繁多,围绕项目化教学、基于工作过程等教学模式也做了一些积极的改善。但是教材中诸如电报、电传等内容已过时,另外信例比较陈旧,过于书面化,未能体现出信息化时代简明、便捷的时代特色。教材呈现的是一个完整的贸易流程,但是其中的案例不连贯,前后不统一,不利于学生把握整个贸易流程。
在教学模式上,许多老师都进行了一些积极的探索和尝试,也多采用多媒体课堂,但是在强调教的同时容易忽视了学生的学,未能以学生为主,学生经常处于被动接受状态。课堂上以国际贸易知识链接和案例分析为主,多让学生课下练习写作,多数学生参照样信进行仿写,学生分析和解决实际问题的能力比较欠缺,很难将所学知识融汇贯通,无法适应外贸工作的实际要求。
从工学结合的角度来说,外贸函电课程缺少实践的机会。一是由于一单外贸通常需要几个星期或几个月,课程本身安排上无法实现。另一个原因是外贸因考虑到客户信息、财务等商业机密不愿意让实习学生接触。工学结合的实施遇到了挑战。
三、外贸函电教学改革的思路和方法
(2)通过调研明确改革思路。通过对外贸行业的调研和外贸企业的走访,以及毕业生的信息跟踪和反馈,充分了解企业对外贸人才的任职要求,参照“外贸业务员”职业标准,进行整体化职业分析,确定外贸业务员的典型工作任务,并分析确定其对学生知识、能力、素质的基本要求,在此分析的基础上,对照外贸业务流程,进行基于工作过程的课程开发。
(2)以工作过程为导向,项目引导、任务驱动的教学模式。基于工作过程的课程开发已经成为高职教育课程改革的主要趋势。 外贸函电课程应以提高学生的职业能力为切入点,实现教学内容项目化,以项目中的典型工作任务为载体,以完成工作任务为驱动,让学生在每一个项目化的工作流程中进行“仿真式”模拟训练,在“做中学、学中做”。第一步任务驱动-呈现建立业务关系的任务,让学生有明确的目标,第二步知识支撑-建立业务关系知识拓展(例如建立业务关系的途径等)、建立业务关系相关词汇和信函结构讲解;第三步项目入门示例-建立业务信例的讲解;第四步项目主导演练-学生采用小组合作的形式,在教师指导下从短语翻译到句子翻译再到函电仿写进行演练;第五步项目自主实践-学生综合利用拓展客户的知识,自主完成建立业务关系函电的写作;第六步点评总结-小组内互评,教师挑选优秀作品展示点评。
(3)加强“双师型”教师的培养。外贸函电是一门实践性、综合性很强的一门课程,教师在外贸函电教学中起到至关重要的作用。因此,我们应更加注重师资队伍建设,鼓励教师多参加外贸业务知识的培训和外贸业务员职业资格考试;学校应为教师提供更多机会到外贸企业顶岗实习,让教师熟悉真实的外贸业务操作,提升自己的业务水平,从而培养出更多优秀的“双师型”教师。
I enclose an illustrated supplement toour catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. Theyshould get a very good reception in your market. Once you have had time to study the upplement , please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services which ,should do well in the North American market. We will keep you informed on our progress and look forward to hearingfrom you.
随函寄奉配有插图的商品目录附页,介绍最新设计的产品。贵公司的`邮购目录多年来收录本公司产品,产品销售成绩理想,特此致以深切谢意。最新设计的产品巧夺天工,定能吸引顾客选购。烦请参阅上述附页,需查看样本,请赐复,本公司乐意交劳。本公司现正设计一系列款式古典的英国餐具,适合北美市场需求。如感兴趣,亦请赐知。愿进一步加强联系,并候复音。
大家好,做了几年外贸,自觉不算好也不算差,也想借福步和大家分享一点自己的心得。
第一,Passion, Patience
其实做什么工作都是需要热情的,就我个人的经验,如果目前的工作是你的兴趣所在,你的PASSION会由内而生。如果现在的工作与你的兴趣不是很一致,要么慢慢培养兴趣,要么寻找自己喜欢的工作。
做外贸需要的不仅是耐心,更需要的是你的耐性。这个很大程度是“只可意会,不可言传”,相信大家多少也有点体会吧。
第二,做产品的专家
我一直认为,你对自己的产品再熟悉也不为过。各个行业的产品不一样,但是每个客户都想遇到值得他们信赖的业务员和公司。做产品的行家,让客户来请教你,让你来帮助客户,成就感不言而喻。
第三,外贸平台
第四,开发信
第五,Linkedin 运用
在这一学期的外贸实训当中,在老师的指导下,在同学们的帮助和自己的努力下,我把老师交给我们的实训任务圆满完成了。在实训的过程中,我对国际贸易的一些基本的知识有了更深刻的了解,通过实训,我对合同单证以及金融操作等基本的业务从开始的一无所知到现在能够应用到实训中。我也学会了贸易磋商信函的书写,学会了如何与客户交流并促成交易。同时,我认识到平时努力学习理论知识是很有必要的,并且也学会了如何将理论知识运用到实际操作中,这增加了我对这门学科的兴趣。我深刻感觉到了自己对国际贸易知识的了解还是太少了,以后要抓住机会多学习一些相关知识。
这一学期的实训,虽然很辛苦,但是我觉得是值得的,因为在这期间我学到了很多东西。当自己真正把课堂上的所学运用到实际业务中去的时候,会把平时听课过程中遇到的疑点和问题逐个消除,在此我感谢老师不厌其烦为我们解答每一个疑难问题,感谢老师对我们每一位学生的热心帮助。老师在这次实训中起到了指导者的作用,让我们实实在在的学到了很多知识,更有些他自己的心得和亲身经验的传授是让我受益终身。这次实训,我不论是从个人能力上还是业务知识上都有了很大的提高,操作能力也大大提升了。
,通过这次实习,我掌握了很多日后工作所需的基本技能,检验了平时所学习的基础知识,衡量了个人的能力和水平,发觉了自身存在的不足和缺点。这于我来说无疑是受益匪浅的。本次实训是一笔珍贵的财富,它给我带来了许多快乐和乐趣。知道了亲勤的付出是有收获的,我总结了在进出口贸易业务中的经验和教训,帮助我在以后的学习过程中不断充实自己,更加关注国际的经贸环境,加强实例分析能力并加强训练,增加感性认识,努力提高业务责任和商务运作能力,真正做到学以致用。
我想我还会珍惜在学校的每一次的学习,而这样的实训学习更是值得我去珍惜!相信,有了这一次实训经历,无论是今后的学习还是日后的工作,甚至是未来的生活,我都会更加清楚,自己想要做什么,该做什么,该如何做,怎样才能做好。此次实训将是我今后人生的一个良好开端,他使我学到了很多东西,为今后的学习做了引导,点明了方向,我相信在不远的未来定会有属于我们自己的一片美好的天空。
外贸英文函电在外贸中不可或缺。外贸英文函电是商务英语专业重要课程之一。 下面是带来的外贸英文函电实训心得,希望可以帮到大家。
外贸英文函电实训心得篇1
外贸英文函电实训心得篇2
为期四天的外贸英语函电实训总结已经结束,在这四天里,我们严格按照实训要求操作,完成了一系列有关于外贸英语函电写作的步骤,在实训过程中我们不断巩固和提高了英语函电的写作知识,使我们的专业技术水平得到了有效的提高。
通过实训,使我对外贸英语函电写作有了进一步了解和认识,进一步掌握了写作函电的基本知识,基本格式和基本技能。本次实训,也是一笔珍贵的财富,带给了我们许多快乐。虽然天气比较寒冷,但同学们每天都能按时到教室自觉上机操作,在操作中同学们积极交流写作经验,使得知识互补,达到共赢。外贸英语函电写作是一个复杂的过程,涉及的外贸知识多、商务礼仪多、写作范围广、英语语法标准等方面,它要求对外贸函电写作的从业人员不仅要熟练地掌握英语知识和外贸专业知识,还应加强我们对实际函电写作的了解和动手能力。在这次实训中我们所写作的外贸函电有:建立业务关系信函的翻译与写作、询盘及回复信函的翻译与写作、申诉、索赔和理赔信函的翻译与写作、订单、接受和拒绝信函的翻译与写作、催开信用证和修改信用证信函的翻译与写作、装运及保险信函的翻译与写作、报盘、发盘与还盘信函的翻译与写作。通过写作这些函电我们不仅对外贸英语函电写作进行了练习而且我们对国际贸易实务的有关知识进行了巩固,为以后工作打下了良好基础。
本次实训的主要目的是:通过实训,使学生系统掌握《外贸英语函电》的知识体系,学习商务函电写作的基本技巧和方法,能够灵活运用商务函电的专业术语、常用词汇、相关句型和习惯表达方式进行外贸交易洽谈中主要环节信息的撰写和交流,从而培养学生的阅读、翻译和写作能力,使学生能用英语处理进出口业务往来函电,为其今后参与毕业实习、顺利求职就业,并熟练掌握本专业岗位工作奠定基础。我们作为国际贸易实务专业的学生,对这方面知识的了解和学习就显得十分必要和重要了。因此,从大一我们国际贸易实务专业就开设国际贸易、大二就开设了外贸英语函电这门课程,为了使我们更好地,更加深刻地了解和掌握本学期这门课程加强理论知识和实践的相互联系,能够顺利地与外商进行磋商和贸易往来。专业老师为我们安排的这个为期四天的外贸英语函电写作实训。
让我们真正地认识到了和接触到了实际写作方面的知识,让我们能更好地理论去联系实际.在这几天的写作实训当中,在老师的指导下,在同学们的帮助以及自己的努力下,我把老师交给我们的实训任务圆满地完成了.在实训的过程中,我对外贸英语函电写作的一些基本的知识有了更加深刻的了解,通过实训,我对进出口贸易交易过程中的具体流程有了一个清楚的认识,同时也明白了平时努力学习理论知识的重要性以及实际操作的必要性.外贸英语函电写作在国际贸易中占据着重要的地位。
随着国际贸易的发展,国际间贸易往来的频繁,国际贸易将会有较大的发展前景,而在国际贸易中发挥重大作用的英语函电也会直接关系到企业外贸业务的完成和经济效益的实现。一份正确的,完整的,规范的函电,需要相关工作人员认真负责、细心耐心地完成。作为一名国际贸易实务的学生,对于有关国际贸易具体操作的过程都应该有所了解,外贸英语函电的写作是一名从事外贸工作人员必不可少的职业技能之一,所以,我们要重视这项技能,认真学习这项技能,只有这样,才能在以后的职业生涯中发挥出它重要的功能。
外贸英文函电实训心得篇3
随着我国市场经济体制的逐步完善和对外开放的不断扩大,我国经济将完全融入世界经济体系之中。而教育水平的高低与经济的发展密切相关。作为我国高等教育的全新组成部分,职业教育应确立怎样的培养目标来适应时代要求,已成为人们普遍关心的问题。高等职业教育的培养目标,主要强调能力的培养和技术的应用,他要求我们的教育能够不断造就基本功扎实、操作能力强、又具有较高知识、技能的复合型、实用型人才。
在我国加入世界贸易组织和全球化进一步发展的新形势下,对于我们商务英语专业的学生们来说,或对于作为未来从事外贸业务的我们来说,掌握与外贸函电相关的知识也显得越来越重要了。这次学校给了我们一个很好的实训的锻炼机会,就是在学期的第十七周,我们开展了函电实训的课程让我们进行一周的有关外贸函电的操作。而由于前十六周我们学习了关于函电的理论课,所所以在接触实训时一些专业术语不会乱了阵脚。
短短的一周国际贸易实训即将结束,静下心来回想这次实训真是感受颇深。课程教学内容以国际贸易流程为主线构建,涵盖建立业务关系、询价、报盘、还盘、订货、支付、包装、装运、保险、索赔等磋商环节,强调学生的翻译技能、商务谈判技能、动手操作技能、专业知识及计算机操作技术在外贸函电中的恰当运用。为期一周的外贸英语实训,每天的课程够安排的非常充实,无论是老师还是学生都是按部就班,老师的细心,耐心,专心指导,同学们表现出来的对知识的渴望和积极汲取,师生配合得相当默契,课堂气氛也相当融洽。我们知道实训是大学教育中一个极为重要的实践性环节,通过实训,可以使我们在实践中接触与本专业相关的一些实际工作,培养和锻炼我们综合运用所学的基础理论、基本技能和专业知识,去独立分析和解决实际问题的能力,把理论和实践结合起来,提高实践动手能力,为我们毕业后走上工作岗位打下一定的基础。
在实训的过程中,我对外贸函电的一些基本的知识有了更深刻的了解,通过实训,我对合同单证以及交易操作等基本的业务从开始的一知半解到现在能够应用到实训中。我也学会了贸易磋商信函的书写,学会了如何与客户交流并促成交易。同时,我认识到平时努力学习理论知识是很有必要的,并且也学会了如何将理论知识运用到实际操作中,这增加了我对这门学科的兴趣。我深刻感觉到了自己对国际贸易知识的了解还是太少了,以后要抓住机会多学习一些相关知识。这一星期的实训,虽然时间很短,但是这期间我还是学到了很多东西。当自己真正把课堂上的所学运用到实际业务中去的时候,会把平时听课过程中遇到的疑点和问题逐个消除,那种感觉是难以形容的。在此我感谢老师不厌其烦为我们解答每一个疑难问题,感谢老师对我们每一位学生的热心帮助。老师在这次实训中起到了指导者的作用,让我们实实在在的学到了很多知识,更有些他自己的心得和亲身经验的传授是让我受益终身。所以在这次实训中,我不论是从个人能力上还是业务知识上都有了很大的提高,操作能力也大大提升了。
此次的实训里我们涉及到很多知识,例如知道出口商是最为重要的角色,出口货物的流程主要包括:报价、订货、付款方式、备货、包装、通关手续、装船、运输保险、提单、结汇。而这个过程是很一个很难掌握的技能其中涉及到了很多环节,其次,出口商所要填写的单据是最多的,所以无论是操作的熟练程度还是预算能力或是对各个环节中所需单据的熟悉程度等都有些困难。但是几次下来,我们都不会那么生疏,而且是熟练了很多,总体在提高,而且也可以用各种专业的术语去完成这些过程。另外在准备、磋商、签约、履约、善后几个流程的准备阶段,及时了解市场行情,并同工厂和进口商建立广泛而牢固的业务关系是非常重要的。掌握国内外市场行情,根据信息确定目标,同工厂建立业务关系,为备货做准备,这都是一名国际贸易者所必备的素质。磋商阶段,根据成本、税的情况准确计算成本和报价,是至关重要的,通过询盘、发盘、还盘、接受四个环节,就交易条件达成一致,更是体现我们业务能力的地方。在交易过程中市场是变化的,作为出口商需不断核算成本、费用和利润,才能获取最佳交易条件和价格。通过填写商业发票等单据使我真正认识到了信用证和发票在全部单据中的核心地位。这在实习中有着明显的体现:合同和信用证都作为仅有的已知条件给予了我们。通过合同和信用证来填写商业发票,而汇票等许多重要单据的填写都离不开商业发票的记录内容。这些都是我们在理论课上我们也许都很难理解吸收的知识,在实训课上,我们通过相关的操作,我很很简单的就吸收了这些知识。
当然,在一周的实训课程中,我发现自己还存在很多不足,还不够细心。在关于信用证审证这个环节,真正审起证来却发现很多的问题看不出来,有些是拼写错误,有些是偷换概念,有些是和合同类似但不符,我们知道,某一细节的不慎错误或纰漏将会导致整个流程操作前功尽弃,只有对出错的点有着深刻的经验才能使审证的工作得心应手。这使我明白,自己以前学习中还存在着一些薄弱环节,而我不能因为觉得自己已经掌握了而沾沾自喜,在外贸函电中,总是存在着巨大的陷阱,这为未来的实际工作敲响了警钟:做贸易一定要仔细谨慎,否则将会给个人和公司带来很大的损失。想要真正的掌握这些知识并能很好的运用这些技巧绝非一日之功,只有长期坚持不懈的练习才能熟能生巧。所以这次的实训给我们一个很好的锻炼平台去找寻自己的薄弱点,以便我们更好地进行学习和工作,利于我们更快地把所思所学转化为实践动手的能力,把专业知识和技能转变成工作能力和实际经验,并为今后的学习指明了方向,同时也会为将来的工作打下一个良好的基础。
综上所述,通过这次实习,我掌握了很多日后工作所需的基本技能,检验了平时所学习的基础知识,衡量了个人的能力和水平,发觉了自身存在的不足和缺点。这于我来说无疑是受益匪浅的。知道了亲勤的付出是有收获的,我总结了在进出口贸易业务中的经验和教训 , 帮助我在以后的学习过程中不断充实自己,更加关注国际的经贸环境,加强实例分析能力并加强训练,增加感性认识 , 努力提高业务责任和商务运作能力 , 真正做到学以致用。
我相信,这次实习让我获得的经验、心得为今后的学习做了引导,点明了方向,,会促进我在以后的学习、工作中寻找到合理的方法和正确的方向。
外贸英文函电实训心得篇4
We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been number of changes in our product range. A number of improved models have been introduced. Out range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole .Ws have been affected like everyone else and some price increases havebeen unavoidable. We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class. We look forward to receiving your orders.
谨谢上新的商品目录和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新,增加了不少改良的型号,扒出一系列新款的洗衣机,但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此,本公司并未全面提升价格,调整幅度亦不大。 本公司坚守一贯信念,务求出产优质之耐用消费品,迎合顾客的需要。 谢谢贵公司多年惠顾,盼继续合作。
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